A new-listing launch clean is a one-time, photo-ready deep clean for a property's first guest — cabinet interiors, inside the oven and fridge, baseboards, and window tracks, the surfaces a listing's photos actually show. Savannah STR Cleaning, rated 4.9 stars on 12 reviews, books it as a standalone appointment before launch, not a longer version of a regular turnover.
A launch clean is the one visit that happens before a listing goes live, not between guests — inside every cabinet and drawer, inside the oven and refrigerator, baseboards, window tracks, ceiling fan blades and light globes, because those are the surfaces a listing's photos actually show. Savannah STR Cleaning books it as its own appointment, longer than a standard changeover, timed to land after staging is finished and before the photographer shows up.
Most new listings need it because the property just came through a renovation, a long vacancy, or a change of ownership — plaster dust in the vents, box residue on the floors, cabinet interiors nobody's touched since the last remodel. A turnover crew moving fast to reset a room in under an hour for the next check-in isn't set up to also degrease an oven or scrub grout that hasn't been cleaned in months; a launch clean is built for exactly that.
What does a launch clean cover that a turnover doesn't?
A changeover resets a room a guest has already used — strip the beds, wipe the visible surfaces, restock, done in well under an hour for a one-bedroom. A launch clean starts from empty or freshly staged and goes into everything a camera will find.
- Cabinet and drawer interiors
- Inside the oven, refrigerator and microwave
- Baseboards and door frames
- Window sills and tracks
- Vents, ceiling fan blades and light globes
Do you handle carpets, windows or pressure washing before the photos?
Carpet cleaning, window cleaning and pressure washing aren't part of a standard turnover, but they come up constantly before a launch — a light carpet with move-in traffic on it, glass doors covered in construction film, a driveway or porch that needs to look right in the exterior shot. Local providers publish carpet cleaning around $125 to $300 and window cleaning around $100 to $350 for the Savannah market; pressure washing ranges much wider, from about $150 for a small patio to $2,150 for a full exterior, depending on square footage.
Savannah STR Cleaning quotes these as add-ons priced against the specific property once we've seen it — a market range tells you what to expect, not what your listing will cost.
When should a launch clean happen relative to photography day?
The clean should land after staging furniture and decor are in place but before the photographer arrives — cleaning around half-unpacked boxes just means redoing corners twice. Because it runs longer than a standard changeover slot, book it a few days ahead of the shoot rather than assuming next-day availability.
How far ahead should I book a launch clean?
Book at least a few days before your photography date — a launch clean runs longer than a standard turnover slot, and same-day availability isn't guaranteed. Current hours: Mon–Fri 9:00 AM – 5:00 PM, closed Sat–Sun.
Does the price match a regular turnover clean?
No — a launch clean covers ground a turnover doesn't, like cabinet interiors, appliances, baseboards and window tracks, so it's quoted separately based on the property's size and condition rather than a flat per-stay rate. Call (912) 666-2994 for a number specific to your listing.
Do you do carpet, window or pressure washing as part of it?
They're not automatically included, but they're common add-ons before a launch — carpet cleaning, window cleaning and pressure washing are quoted per property once we've seen the space, not off a published price list.